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Customer Retention: Understanding why keeping existing customers is crucial for the long-term success of a business.
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Customer Retention: Understanding why keeping existing customers is crucial for the long-term success of a business.

ByAdebola

Customers are the lifeblood of every business hence customer retention is a crucial aspect of any business strategy. It refers to the actions taken by a company to encourage customers to continue doing business with…

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Life Lessons from a Ludo Game
Inspiration

Life Lessons from a Ludo Game

ByAdebola

One of the things I do when I need to de-stress and relax is play a game of ludo. Now, instead of playing the physical board, technology has made it easier with the Naija Ludo…

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To Think Is To Differ (2)
Opinion

To Think Is To Differ (2)

ByAdebola

“To think is to differ” is a phrase that suggests that thinking for oneself, or being independent in one’s thoughts, leads to being different from others. It implies that conformity and groupthink are not conducive…

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To Think Is To Differ
Opinion

To Think Is To Differ

ByAdebola

The 2019 Presidential elections have come and gone but not without a trail of doubts as to the free-ness and fairness of the elections. With the incumbent emerging as President again for another four-year tenure,…

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Effective Communications
Insight

Effective Communications

ByAdebola

Communications is the bedrock of every relationship. Whether you are a business person, student, employee or employer, your communication skills say a lot about your person and how well you relate with others. Effective communication…

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The Man in White (part 3)
Fiction

The Man in White (part 3)

ByAdebola

Bayo rushed home from the office when his widowed neighbour, Ms. Doris, called to inform him that his children, Feranmi & Folami were back from school but had to stay in her house as there…

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Double-Edged (Part 2)
Fiction

Double-Edged (Part 2)

ByAdebola

“So, what would you want to pick up at this time? And why did you come so late? Auntie Gracie didn’t call me”. I asked in rapid succession. “Hey hey, hold up Angie, one question…

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Living for the gram
Opinion

Living for the gram

ByAdebola

Back in 2019, my colleague and I visited a client of hers who sells luxury cars. The showroom was all shades of amazing, brand-new tear-rubber cars. The smell of the rich leather interiors was scintillating….

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The Man in White (Part 2)
Fiction

The Man in White (Part 2)

ByAdebola

She hesitated. He could see the hesitancy in her eyes and said, “Bukunmi, you promised”. “You gave your word 10 years ago and today is the day you have to fulfill it”, he reminded her….

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Double-Edged (Part 1)
Fiction

Double-Edged (Part 1)

ByAdebola

The howling of the wind against the window shutters woke me up from my sleep. The weather had changed suddenly. A few hours ago, it was bright and sunny with no hint of a storm…

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